WeChat Mini Program, an application running in the WeChat environment, has created a lot of traffic for many merchants and merchants since its birth. Therefore, more and more businesses and businesses have stated that they need to develop a small program of their own. So why do applets get the favor of businesses and businesses? What are the effects of applets on businesses? Let's take a look at the following.
What are the effects of applets on businesses?
I. Promotion advantage
The built-in nearby mini-program function allows businesses to directly show up in front of users with a range of 5KM. This function is equivalent to helping the business to advertise, which can leave the business with a sum of advertising costs. Moreover, this advertising model not only does not dislike users, but also triggers users' active behavior.
The applet supports keyword search. This mode increases the chances of a business being searched. In addition, the search page also has a shortcut entry, which can directly open the applet that has been used. For example, the user has used your applet before, and the next time he opens the applet search function, he can directly see your applet.
3. Mini Program Code
The applet can be opened by scanning the code. For businesses, they can paste their own applet code on the product and in the store, and the user can easily open it with a simple scan. For example, the store can set up some coupons in the applet to allow users to scan and collect them. This can not only increase the number of fans of the applet, but also promote users to make secondary consumption.
Second, reduce development and operation costs
For these two types of people, applets can greatly reduce development and operating costs:
Mass entrepreneurs: For mass entrepreneurs, start-up funds are usually very small, and they often have to spend one dollar in half, and the development cost of applets is low, and the later promotion and operation are more troublesome, so applets have become a lot of First choice for entrepreneurs
Retailers: Retailers often cooperate with the platform, but after the cooperation, they often have to pay some fees to the platform every year, and they have to be "pumped" by the platform every day, making the business miserable. Small programs can avoid this.
After the above introduction, I believe most people have already been able to understand the role of applets on businesses. What the editor wants to say is that as applets become more and more "fire", all walks of life have begun to develop their own applets. For merchants and merchants, the sooner the applet comes online, the cumulative visits and clicks are The more you get, the more benefits you will get from it, so for those who are preparing to develop a small program, you must start developing as soon as possible.